In the week following our offer of a free lifetime subscription to anyone who got a tattoo inspired by one of our books, people have been blogging and reblogging the news. Here are just a few examples:

Jason Boog for Galleycat
Simon Says for MLive.com
Caroline Stanley for Flavorwire

And then, The Guardian (UK) wrote about it on their website today!

What's more, there is already another lifer who has joined the ranks... Robert W. got a tattoo of the antles from the With Deer cover at his local parlor today. He was kind enough to record the deed on video and post it to YouTube:

Here is a picture of the piece, raw and ready to heal:

And lastly, he blogs about his experience and reason for getting the piece over at the online magazine, Uncanny Valley.

While this is all amazing and fun and completely unexpected, it's also been really meaningful to me. I'd like to clarify that this is not simply a 'marketing gimmick' but a way for me to express my gratitude for the enthusiasm people are expressing. We're a small press that started only half a decade ago that I've kept running with the help of a devoted staff and a pocketful of credit cards. I just wanted to put out books that I believe in--that were important to me. In the process, others have found these books to be important and that's incredibly rewarding.

Thanks again to all our readers, tattooed or not. You keep us going.